SHIFT London is an online fashion and culture magazine produced by students at the London College of Fashion, part of the University of the Arts London (UAL). Its current site covers fashion news, features and interviews, alongside stories on art, music and wider culture. The supplied page excerpt, for example, includes coverage of designer Samantha Siu, an exhibition by Tarek Atoui at Tate Modern, and a feature on the women behind she-punk. 14
The publication’s role is also educational: UAL describes Shift as the course’s online platform, where students write, edit and curate fashion content while gaining experience with newsroom practices and teamwork. 11 In 2019, the college described it as run exclusively by students on the BA Fashion Journalism course; students interviewed at the time said they had created the magazine as a group and set their own editorial guidelines. 4 The available sources do not identify a single founder or give a founding date for the student publication. 411
The name “SHIFT” is also used by a separate Queen Elizabeth Olympic Park innovation programme. That initiative launched in 2022 as a cross-sector urban testbed, with seven founding partners including UAL, UCL, Loughborough University London, Here East, Plexal, Lendlease and the London Legacy Development Corporation. 3 It works with innovators to test solutions to urban challenges, but it is distinct from the student magazine at shiftlondon.org. 35