MUBi – Associação pela Mobilidade Urbana em Bicicleta is a Portuguese advocacy organisation focused on making cycling a practical, safe and everyday option for more people. Based in Portugal, it frames its mission in straightforward terms: helping to create conditions so that anyone can use a bicycle “easily, pleasantly, efficiently and safely.” Its work sits at the intersection of urban mobility, road safety, public health and gender equality.
The association campaigns for a city and transport system that gives more space to cycling and less dependence on the private car. Its website highlights a clear concern with inclusion, including a dedicated space to build community around gender issues and to encourage more women to cycle. MUBi also links cycling to wider public-interest goals: reduced air pollution, fewer road crashes, less pressure on household budgets, better use of public space and stronger local commerce.
Its activities are national in scope. Recent articles and statements show that MUBi intervenes in debates on municipal road safety plans, traffic reduction in Lisbon’s centre, air pollution policy and cycling-related public policy. The organisation also develops and promotes practical projects, including “Cidade Ciclável,” a mapping initiative for bicycle parking facilities that aims to identify existing racks, assess their quality and show where more are needed. Another recurring action is “Sexta de Bicicleta,” a campaign encouraging people across the country to ride on Fridays as a collective demonstration of everyday cycling.
MUBi is also active in public debate through articles, consultations, a forum and partnerships, including an insurance arrangement with the Portuguese Cycling Federation for members.